21 Nov 24, by Lai Yi Ting Elaine and Connie Sham
Graphic Designer
Brand Strategist
Adobe Creative Cloud Illustrator
Adobe Creative Cloud Photoshop
Adobe Creative Cloud After Effect
Cinema 4D
Creating a brand identity for the makeup brand with a cohesive product line
Creating a mockup of a makeup product line
Brand Identity Development
Designing a logo and label that clearly represent the brand.
Ensuring all branding elements are cohesive and easily recognizable as part of "Seven."
Marketing Materials
Visualizing the product line in a double-page magazine spread.
Creating social media imagery for Facebook and Instagram tailored to each product.
Logo & Visual Identity Development
Developing Seven's identity required creating a sophisticated pink palette that avoided juvenile associations while ensuring versatility across all applications. In a saturated market, our visual language needed to highlight Peptide-7 technology while establishing credibility. The design had to resonate with efficiency-focused adults while maintaining consistency across all touchpoints regardless of scale.
Brand Identity Strategic Challenges
Creating Seven's brand required intensive research to stand out in the crowded beauty sector. Our biggest challenge was cohesively communicating the "seven functions in one bottle" concept without fragmenting the brand promise. Connecting with our target audience demanded understanding their lifestyle values while maintaining consistent messaging across all promotional materials.
Focus on Quality Over Quantity
Prioritise the quality of visuals and materials over producing a large volume of content.
High-quality designs create a lasting impression and elevate the brand's perceived value.
Utilize Feedback and Iterate
Test designs with focus groups or on a small scale before a full launch.
Refine designs based on constructive feedback to improve their impact.
Create project plan
It organizes the deliverables, tasks, responsibilities, and deadlines for your project. Specifically, it's structured as a task breakdown with key sections such as:Pre-development requirements (logo sketches, font selection, colour palette).
Tasks and deliverables (style guide, advertisement design, social media assets).
