Elaine Portfolio

Elaine Lai

earbuds_orginal-x-ray

21 Nov 24, by Lai Yi Ting Elaine

View Site

SwiftSound

Roles

Researcher and Concept Developer
3D Modeler and Animator
Graphic Designer
Web Developer
UI/UX Designer
Content Manager
Project Manager

Skill+Set

Adobe Creative Cloud Illustrator
Adobe Creative Cloud Photoshop
Adobe Creative Cloud After Effects
Figma
Cinema 4D
HTML / CSS / JavaScript
GSAP

Project Objectives

This project included branding, motion design, 3D modeling, and web development.

Mission

For this project, I created a promotional web page for Swiftsound, a conceptual brand of wireless sport earbuds I created. I designed the earbuds and modeled them in Cinema 4D. This project included branding, motion design, 3D modeling, and web development.

Challenges

Research and Concept Development
Understanding current trends and user preferences in a fast-evolving market.
Requires extensive research and creativity to develop a unique and innovative concept.

Web Development
Incorporating advanced animations (e.g., scroll-triggered effects) using GSAP may require debugging and fine-tuning.

3D Modeling
Complexities may arise in modeling intricate details, such as internal components for the X-ray view.
Animating complex features like the opening/closing mechanism or exploded views.

Outcome

3D Modeling and Animation
Fully modeled earbuds and charging case in Cinema 4D.
Multiple colour variations of earbuds and charging case.

AR Objects
Exported 3D models as AR objects for the promotional website.
Interactive features, such as hot spots with information or animated exploded views.

Responsive Website
HTML page with responsive boxed layout for all relevant sizes.
Static images, AR objects, and animations integrated into the page.

earbuds_run
earbuds-bubble
Earbuds-slider
earbudsHotSpots
earbuds-website
earbuds_logo

More Projects

Project Image

ZIMA

This project is how our team rebranded ZIMA from their logo, packaging and promotion video.

Project Image

Seven

Creating a brand identity for the makeup brand with a cohesive product line

Project Image

Hackathon

Creating IDP Industry Night Website