21 Nov 24, by Lai Yi Ting Elaine ,Faizan Khan and Connie Sham
Motion Designer
Create Video Ad
Asset organization
Creative prompt engineering
Graphics
Adobe Firefly
Leonardo AI
Motion elements
Runway
Vivago.ai
Hailuo.ai
Writing prompts
ChatGPT
Claude.ai
The final Ad composed in Adobe After Effects, Photoshop
Producing Commerical print ads and commcial video Ad with AI Tools.
The project showcases AI's role in modern digital media production
Reebok EasyTone Shoes campaign targets busy men (35-50, married with children, $70K-$90K income) who value fitness but lack time. The project requires creating print and video ads using AI tools to promote a 25% discount while challenging stigma around men wearing EasyTone shoes. These career-focused men prioritize work and family, and would exercise more if their schedules allowed.
This is our orgianal prompt:
Reebok EasyTone men's shoes and sneakers stylish and comfy. The scene should
highlight the shoe's durability and long-lasting comfort emphasizing both style and
practicality. Photorealistic, cinematic lighting, high detail, 8K resolution.
Limitations of AI in Design
AI is not perfect, and we think designers need to know how to use it well. Most AI tools have significant limitations:
They lack essential features, customization options, and multiple advanced AI models
They are often costly.
The quality is not so good, with most failing to generate realistic outputs.
Customization is limited changing a small part of your video is really hard to control
Most are either too slow or too expensive.
When creating a product photography prompt, follow these three key steps:
1. Start with a detailed product description. Focus on the key features, materials, and benefits that make the item unique. For example, describe the shoe's specific design elements, comfort features, and intended use.
2. Establish the scene and background. Create a clear vision for how the product should be displayed - whether that's a clean studio setup, lifestyle environment, or specific lighting scenario. Include details about camera angles and which product features should be highlighted.
3. Specify the photography style. For realistic product representation, consider using film photography techniques. Film creates natural depth, rich colors, and subtle grain that can make products appear more authentic and premium. Include technical requirements like resolution and lighting preferences.
During the video creation process, we first developed the script and divided it into sections.
To create visuals, we used existing EasyTone sports shoe AI images as references and
processed them through Adobe Firefly to generate various scenes for the video. We also drew inspiration from AI-generated images to refine our creative direction. Some footage was initially designed in Photoshop as a reference before being processed through AI video generators, ensuring greater accuracy in achieving the desired effects. We then utilized multiple AI tools to generate video content, running identical prompts through three different AI platforms for comparison, which allowed us to evaluate and select the best results.
When writing prompts for video generation, more direct descriptions yield better results. Avoid including too many actions in a single prompt. We use ChatGPT and Claude AI for prompt writing.
We first outline guidelines for the AI writing tools, then use the generated
prompts to create the video.
